Sex sells well and this has only been proven over and over again with time. Jay Bhanusali and Surveen Chawla's Hate Story 2 has raked in Rs16 crore in the opening weekend of its release.
The erotic thriller with steamy scenes, good music and aggressive promotions, has helped the movie attract its audience.
On the other hand, debutant director Akshay Akkineni's Pizza 3D made a half-baked impression, collecting just about Rs.3 crore.
But it's Alia & Varun's Humpty Sharma Ki Dulhania that continues to rule the box office with Rs 64 crore. Can Hate Story 2 surpass this number? Or, will it make way for Salman's Kick this Friday? It's a waiting game at the box office.