Sun Pictures are marketing the film. Aadukalam is touted to be another Madurai-based, violent action film, but it did not get a single cut - except for a couple of dialogue getting muted.
"The members who saw the film were awed by the innovative script and fresh presentation," says a source close to the film.
Sun Pictures have announced the film for a big Pongal release and a 360 degree publicity campaign is being kick started.
Says director Vetrimaran: "Aadukalam is not an offbeat film, but an entertainer with all commercial elements for the entire family. The song Yathe Yathe, tuned and sung by GV Prakash Kumar, is already topping all the music charts."
Text and images: Moviebuzz
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