It's got all the traits of a cheesy dance number from a Tamil flick of that era right from the gaudy skimpy costumes with oodles of bling to playing the tabla on the belly button. These are what you call hallmark traits, and boy is it going to rock the South!
Of late, Bollywood has taken to wooing its fans down south. King Khan did it in Ra.One by roping in Superstar Rajinikanth for a cameo and sprucing up Chammak Challo with a couple of Tamil lines thrown in.
We're not assuming this is a similar decision from the makers of Aiyyaa, but you've got to admit that it is endearing. By bringing in the fan frenzy for Prithviraj from Kerala and retro filmy traits of Kollywood, they have a winner.
Click here to watch Dreamum Wakeupum!
But regardless of any such intention, the track by itself is so catchy! Though there seems to be a likeness to Vidya Balan's The Dirty Picture thanks to the costumes, there is an unabashed and fun tone as opposed to the overall heavier & more serious appeal of the previous flick.
Choreographer Vybhavi Merchant has nailed the brief. Music director Amit Trivedi returns with yet another sensational sound. And, kudos to Amitabh Bhattacharya for the funky lyrics. It's so raunchy it's almost a guilty pleasure.
Sonakshi Sinha has already claimed to be a fan: @sonakshisinha Aiiyyyyaaaaaa!!! Oh my god what an awesome trailer... My new favourite - dreamum wakeupum critical conditionummm! Rani…
Yes, we seem to have another kolaveri on our hands!