The I audio launch was the biggest Kollywood event in modern times. Director Shankar and producer Aascar Ravichandran made it memorable and truly spectacular.
Everything fell into place, the biggest action hero from Hollywood who mesmerised millions in India through his larger than life roles Arnold Schwarzenegger was the chief guest along with the one and only superstar in India Rajinikanth.
The music of I is composed by Oscar winner AR Rahman and film directed by the showman of Indian cinema Shankar. And the hero of the movie is Vikram the complete actor. The big budget film is produced by movie Moghul Aascar Ravichandran. It cannot get bigger than this!
I audio launch turned out to be one of the biggest ever film functions in India. The event was held at the Jawaharlal Nehru Indoor Stadium in Chennai in the presence of a packed auditorium. Bobby Simha and singer Chinmayi hosted the show.
The celeb list at the function included Arnold Schwarzenegger, Superstar Rajinikanth, AR Rahman, Kannada actor Puneet Rajkumar and above all Shankar and Vikram. The other guest list included Latha
Rajinikanth, Aishwarya ,Soundarya, Anirudh, director Vijay, Amala Paul,Raai Lakshmi, Sibiraj, actor Srinivasan and many others.
The highlight of the evening was the performance of Vikram in the beauty and beast song “Ennodu Nee Irundhaal”. Vikram, dressed as the beast was the cynosure of all eyes for his make-up which took nearly four hours. Vikram and Amy Jackson stole the show on stage with this six minutes song performance which looked as real as on screen. Later Vikram said : "Thank you Rajinikanth sir and Mr Schwarzenegger to have made it to the event, hich has made the show bigger.”
Anirudh, Haricharan, Natalia Di Luccio also performed songs from the film. Later there was a performance by body builders and Arnold seemed to have been very impressed with it. Remember the Terminator is a body builder who became a Hollywood action hero and has also written 8 books on body building. He was very impressed by the body builders on stage and went on stage and spoke
Arnold who sat through all the songs and dance said : “ I’m very impressed by director Shankar’s work. I thank him for giving the body builders a job in the movie. How about me? I would love to do a film with Shankar.” Shankar gave him big thumbs up and a smile. Later the Terminator star disappeared from the venue not before saying his famous line – “I will be back”.
After Arnold left the audio of the film was launched by Rajinikanth and Puneet. Soon after AR Rahman and his singers sang all hit ARR – Shankar combo songs, with Rahman confessing that “Oorvasi, Oorvasi…” is his personal favourite. It was followed by a bubble show by Guiness
Record winner Ann Yang.
Speaking in the concluding stages Vikram said: “ I owe everything to Shankar I is his concept and I’m just a part of it. It’s a dream role for me, because the character I do make it very interesting.”
Rajinikanth waxed eloquent about Vikram : “ Hats off to Vikram for his total dedication and iscipline and the sacrifices he undergoes to excel in the character he chooses.”
Shankar winded up the audio launch proceedings by saying: “People say they have given their life to a particular role. I would go a step further and say Vikram has given his body and mind to the role, which is difficult. I’m hoping that he gets a national award for his performance in I, even if he does not get that I’m sure his fan will love it.”
The I teaser was officially released at the function and also simultaneusly premiered online.