Promo of Iddarammayilatho has generated tremendous buzz!
Yes, I am so happy that we could create such hungama with just the promo. This is the power of social media. People are now watching trailers and songs on their smart phones and tabs, apart from their laptops or computers. Earlier, people had to wait for TV channels to telecast the trailers or videos or see them in theatres in between the screenings. Today, they can watch it the palm of their hands.
This is a welcome change. I am extremely happy with the response and am expecting the same response from the audiences when it releases in theatres this weekend.