"This film is extremely unique.. and I wanted to promote it through distinctive platforms," said director Sabbir Khan. "Since it also stars international celebrities.. I thought it would be best to use digital platforms that give fans in international markets an insight of the film."
The digital services include a mobile game and a mobile Voice VAS service by Akshay Kumar and Kareena Kapoor.
"I have always looked forward to doing an exciting film like Kambakkht Ishq and now it is being translated into a game and a voice service," said Akshay. "Both these are extremely innovative and entertaining. I hope my fans especially enjoy the 'Stunt Tips'."
In picture: Kareena Kapoor and Akshay Kumar
Special: Catch all the action in Kambakkht Ishq | Take the Kambakkht Ishq quiz! | Images: I'm not a tough nut to crack: Kareena Kapoor | I did stunts with Rambo and Superman: Akshay Kumar
