Parthiban is returning back to direction, three years after the disastrous Vithagan (2011). For the last three years, he made a living out of his acting career. Now he is back behind the cameras with KTVI, in which he does not act and instead has new faces and a galaxy of stars like Arya, Vishal, Vijay Sethupathi, Amala doing special appearances.
In an exclusive interview to sify.com, Parthiban talks about KTVI and his marketing of the film.
You are more into acting than directing these days ?
I’m in love with cinema and my life revolves around it. As an actor I'm doing other director's films and enjoying it. But there is a creative instinct in me as a filmmaker, which will never die. At the end of the day it will not be the amount of money I made, but the films that I crafted that will be known to posterity.
But as a director your last film Vithagan was a disappointment.
I agree Vithagan is a major disappointment, and later I realised that it is not my type of film. After that I must have written about 30 scripts before zeroing in on KTVI.
Why did you pick KTVI as your next directorial venture?
The idea of making KTVI came after I spent an evening chatting up with Aaranya Kaandam director Thiagarajan Kumararaja. I realised that a film is not only about story telling but more about presentation and packaging. A director has to be involved with all aspects from story discussion to promotions to make a film successful.
How have you shown this in KTVI ?
In our cinema whenever we want to show a character from a film background, directors normally show a film shooting scene. My hero in KTVI is a struggling director and he shows how cinema is evolved more out of story discussion and the trials and tribulations he undergoes to get his project through.
How has KTVI shaped out?
The film is going to be an all new experience for Tamil audiences. It is crisp with a running time of 2 hours and enjoyable. The film has been censored with a U certificate.
How confident are you of KTVI which is pitched against a big budget star movie like Anjaan.
Initially we had planned an August 1 release, later shifted to August 29 as VIP was making merry and Jigarthanda was releasing. A few days later I realised that KTVI will be released along with 4 other films. It was then that I realized we stand a better chance to get more screens on Aug 15, as only Anjaan was slotted. The overflow from Anjaan in the first three days is enough for KTVI as after Sunday it will be WOM (word-of-mouth) that will speak.------------------------