The unusual pairing of Sonam Kapoor and Imran Khan in I Hate Luv Storys has generated quite a buzz and filmmaker Karan Johar who is producing the rom-com says that it is the freshness of the two young actors which is the USP of the film.
Johar says that the film and its lead pair are sure to click with the younger generation who no more accept old-fashioned ideals of love.
"The two form a very fresh pair and that should work for the audience. In fact, ever since the promotion of IHLS began, there has been excellent feedback all over. People are reacting to the freshness factor. There is a youthful energy which they bring and that is pretty much visible in the film," the filmmaker said.
The film, which parodies romantic cliches from Bollywood, sees Sonam playing a filmi romantic while Imran plays a cynic who hates love stories.
Both Imran and Sonam are new entrants in the industry and neither have delivered a hit in the past year, but Johar is sure that their chemistry will work wonders.
Imran didn't have much luck running in his favour after Luck and Kidnap and Sonam too is yet to find her groove despite biggies like Saawariya and Delhi 6 behind her.
"Imran has already shown so much promise in his very first film Jaane Tu Ya Jaane Naa. On the other hand everyone knows that Sonam is beautiful and good at playing the girl-next-door," said Johar.
"However, while she was very Indian in Delhi 6 and Saawariya, there is a different kind of girl that she plays in IHLS. She is presented in such an avatar for the first time," he added.
The film reportedly pokes fun at the 'cheesy' treatment given to love stories in Hindi cinema and takes potshots at some of Johar's own movies including Kabhi Khushi Kabhi Gham and Kuch Kuch Hota Hai.