Shobna Gulati, whose character in 'Coronation Street' was transformed from dowdy shop assistant to sexy mistress, has been named the Rear Of The Year.
The soap star has been awarded the title along with Torchwood actor John Barrowman.
Barrowman and the 45-year-old actress were named the winners of Wizard Jeans Rear Of The Year, on Wednesday.
At the unveiling of this year's honorees, the actors joined forces to show off their bottoms in a cheeky photoshoot at London's Dorcester Hotel.
Clearly having fun with their new titles, the pair even enjoyed a cheeky grope of each other's bottoms.
"I am really honoured and flattered to be a winner of this year's competition and for my bum to be etched into the history of the award's alumni - a list which includes so many other distinguished bottoms," the Daily Mail quoted her as saying.
"And I'd also like to say thanks - in the words of Will.i.am, "I got it from my mama"," she said.
West End star Barrowman, also 45, said that he was thrilled to receive the award.
"With tush tightly toned, cheeks firmly clenched and a big smile on my face, I'm thrilled to be awarded the accolade," he said.
Last year's title went to Loose Women presenter Carol Vorderman and 'Strictly Come Dancing' professional Anton Du Beke.
Sally Allen, of sponsor Wizard Jeans, called the winners 'two excellent examples of this year's ideal rear'.
"Shobna's slim but womanly silhouette is a fine example of the happy, healthy female form for 2012 and John's rear is clearly admired on an international basis, judging by the number of fans who voted for him. No doubt his dancing prowess helps to keep him in tremendous shape," Allen added.
Previous winners of the Rear Of The Year Awards include Charlotte Church, Denise Van Outen, Fiona Bruce and Jennifer Ellison. (ANI)