It is a CSR initiative by The Body Shop India that has pledged to help protect the endangered Indian Elephant and Western Hoolock Gibbon by constructing the Bio Bridge with every transaction during a three-month long campaign commencing from this month.
"I actually feel very strongly about environmental conservation. I feel we are in such a beautiful planet and so much we can and we must do to protect bio diversity. I worked in various projects in green conversation in Mumbai and Sri Lanka," Jacqueline said.
"Even though all these are deeply satisfying, I do believe that there is so much more I can do," she added at the announcement of the project on Tuesday.
"I think that as a celebrity, we have an amazing opportunity to urge, mobilise and motivate fan to do their bit and this can make a huge difference," said A Gentleman star.
The India Bio Bridge programme is a part of the brand's existing commitment to protect and regenerate 75 million square meters of habitat as part of its Enrich Not Exploit commitment, launched last year.
Partnering with World Land Trust(WLT) and its local partner Wildlife Trust of India (WTI), The Body Shop will build a Bio Bridge in the Garo Hills districts of Meghalaya state of India, protecting and regenerating a corridor of land for endangered animals to pass through safety.