Everything that is now associated with his film 'Jhoom Barabar Jhoom' has only become bigger over the years. Yash Raj Films is the country's numero uno production house, Amitabh Bachchan sits right at the top, Abhishek Bachchan is hot property and Aditya Chopra's smart product placement strategy has been working more often than not!
Meanwhile Shankar, Ehsaan and Loy have a hat trick of super successful soundtracks in the form of 'Kabhi Alvida Naa Kehna', 'Don' and 'Salaam E Ishq'. With Gulzar saab adding on the spice, 'Jhoom Barabar Jhoom' promises to be one mouth watering dish. Well, how much does one savour the dish?
Move over Sudesh Bhonsle and take some rest Mr. Bachchan, Shankar Mahadevan is here to take care of the songs for you. He churns out a delightful 'Jhoom', the title song of the film, which can be proclaimed as a sure fire hit in the very first minute of hearing it. Extremely catchy with an Indian base to it, 'Jhoom' is so foot-tapping that one almost tends to ignore the poetry of the song and concentrates on only three words - 'Jhoom Barabar Jhoom'.
While we have been hearing the chants of 'Jhoom Barabar Khoom' and 'Damadam Mast Kalandar' in their sufi versions so far, this could probably be the first time ever that 'Jhoom Barabar Jhoom' has been given a different mood altogether as the track bases itself on Punjabi rhythm and style. Choreographed on Amitabh Bachchan in his much talked about getup, 'Jhoom' is going to be much talked about in months to come.
Another version of the song comes towards the end of the album when KK, Sukhvinder Singh, Mahalaxmi Iyer & Shankar Mahadevan get together to croon 'Jhoom Barabar Jhoom'. A track that has as an out and out Punjabi 'mukhda' and features all the four young protagonists of the film, Abhishek, Bobby, Preeti and Lara, presumably coming together for a stage show.
Thankfully, 'Jhoom Barabar Jhoom' refrains from taking the 'remix' route and just has some zingy nuances added to it to make it appear a little more youthful. Also, there is an additional 'dhol' sound running throughout the 7 minute track that keeps the dance flavor on.
'JBJ', which stands for 'Jhoom Barabar Jhoom', comes next and only helps in taking fun to a different level altogether. Except for the chant of 'Jhoom Barabar Jhoom' which comes at places, rest of the song boasts of a completely different tune though the basic feel still retains its hardcore North Indian feel.
There is a distinct Shankar-Ehsaan-Loy touch to this song which is dominated by Shankar Mahadevan in the capacity of a singer while Zubeen follows. As for Sunidhi Chauhan, she puts on a husky-n-carefree avtar which makes one look for more of her in the song. A racy track which has the term 'jhoom' coming at just the right places in the background, 'JBJ' would be looked forward to in a packed auditorium boasting of a superior sound system.
A fun song in the offering, 'Ticket To Hollywood' is a track that would be comprehended most when seen in the film. In the meanwhile, what once can enjoy is a tune that comes close to belong to the A.R. Rahman school of music. In fact one can almost sense a Shaad Ali influence here since it has got something about it that streams from 'Saathiya' to 'Bunty Aur Babli' and now 'Ticket To Hollywood'.
Even though the song's title is English, the song maintains an Indian feel throughout with arrangements to lyrics to the rendition style maintaining a 'desi' flavor. Neeraj Shridhar does a good job yet again while one expects a 'Kajra Re' from Alisha Chinai every time she comes behind the mike now. She is fine in her part though the situation of the song doesn't allow her to go all out to create yet another 'Kajra Re' or 'It's Rocking'.
With everything 'rocking' in the soundtrack so far, one never expected the proceedings to go subtle, even though one would have loved that to happen. To one's pleasant surprise the unthinkable happens with the arrival of Rahat Fateh Ali Khan. For the lovers of melody and soft music, 'Bol Na Halke Halke' is the best thing to have happened to the album and changes the graph of 'Jhoom Barabar Jhoom' to give it a different dimension altogether.
A love song that could only have been composed for a Chopra/Johar film, it almost seems patented in its structure, especially so when Mahalaxmi Iyer casts a spell with her rendition. One expected Rahat Fateh Ali Khan to top the show with the way he goes about his semi-classical rendition but Mahalaxmi proves to be a worthy co-singer who makes 'Bol Na Halke Halke' a complete song. Gulzar saab, Shankar, Ehsaan and Loy create a track that not just excels in melody but also has that catchy rhythm coming in whenever the words 'Bol Na Halke Halke' is crooned. This song could well surpass the popularity of 'Chup Chup Ke' [Bunty Aur Babli].
How many chartbuster tracks can one single album boast of? One looses the count with the arrival of 'Kiss of Love' that has in it to turn out to be 'Crazy Kiya Re' of 2007! After the title song 'Jhoom Barabar Jhoom' if there is a track that qualifies as a chartbuster track in the very first hearing, it is 'Kiss Of Love'.
Vishal Dadlani, who crooned 'Dhoom Again' for Pritam in 'Dhoom 2' and a tangentially opposite 'Saaiyaan' for his own 'Ta Ra Rum Pum', gets into his crazy best with 'Kiss Of Love' where he does what he is best at - go all out! And no, just like 'Ticket To Hollywood', even this track sticks to its 'desi' mood throughout and doesn't take an English route.
A fun track that has Vasundhara Das doing quite well behind the mike in her husky best, 'Kiss Of Love' boasts of a catchy rhythm and fast pace which makes it a song to be played on at a high volume for a dance floor and occasions of celebrations.
A worthy end to the album comes in the form of 'Jhoom Jam' which actually stays true to its title as it amalgamates the rhythm of each of the songs heard before in a continued manner and connect them together with 'dhol beats' that make it an entertaining 4 minute piece. Coupled with Yash Chopra brand of music setting, 'Jhoom Jam' maintains an ethnicity throughout that should make music lovers in India and abroad freak out as it is played.
'Jhoom Barabar Jhoom' is an album that has chartbuster written on it on bold letters. There are some albums that take time to register with music lovers. There are some that require strong word of mouth to carry them forward. There are some which are destined to be popular in the very first listening. 'Jhoom Barabar Jhoom' of course belongs to the last category.
Shankar, Ehsaan and Loy have yet another hit to their name again.