Hatrick Hero Shivaraj Kumar's 100th film Jogayya directed by Prem and produced by his actress wife Rakshitha is all set to release on Varamahalakshmi festival day, August 12.
The publicity undertaken for the film is going on a full swing. Prem who is known for creating hype for his films has already seen to it that the it stays until the film's release.
He called a press meet on Monday evening where he announced that the tickets of the film will be issued ten days before the release and has even requested the multiplexes to issue tickets at least a week in advance.
Prem also unveiled the T shirts and caps of Jogayya which will be given to fans.
"The in house branding has been done for a few products. We are planning to publicise our film along with many major corporate products", said Prem.
Shivaraj Kumar, Rakshitha, the film's major distributor Srinias who has purchased the distribution rights for Bangalore, Kolar and Tumkur and Honnali Mohan who has purchased distribution rights for Shimoga-Chickkamagaluru and Chitradurga-Bellary and Davanagere areas were also present during the press conference.
Both the distributors confirmed that they have offered the biggest price for the distribution rights of the film.
Shivaraj Kumar said that the picturisation of the songs for the film will create new benchmarks for the Kannada film industry. He said that the hype created during the time of the release of the audio has not subsided, but is increasing with each passing day.