CafePress, which has made a name for itself as a portal that sells user-designed apparel, has now started a section for Bollywood actor John Abraham.
The merchandising business is an extension of UTV Interactive’s recent foray into brand expansion of celebrities through digital platforms.
John will personally manage the design of each t-shirt and oversee the creative development of his shop. John’s online store, www.johnabraham.com, will stock merchandise that truly define his personality.
T-shirts featuring inspirational messages such as “Pain is Temporary, Pride is Forever” and witty slogans like “I look like John Abraham,” are available for purchase now.