Having worked its magic at the Indian box office producer Karan Johar’s Kal Ho Naa Ho now seems all set to conquer the non-traditional market. Earlier this week the film won the prestigious Prix Du Public award at the Valencienes Film Festival in France.
Johar who’s just back from France is naturally elated.
"They had earlier invited Kabhi Khushi Kabhie Gham. This time Kal Ho Naa Ho was in the competitive section. It competed with well-acclaimed films like the Afghani Osama and The Australian Hypnotic. It won the public award."
Karan Johar isn’t surprised by the attention Kal Ho Naa Ho is getting outside India.
"Not really. I feel all of us need to go outside India and expose our films. When I directed my first film Kuch Kuch Hota Hai I was too new to expose it internationally. But now I want to target my films worldwide. Of course my primary audience is Indian. I make my films for every Indian from Mumbai to Mississippi. But if my films reach beyond, what’s the problem?"
"Full credit to my father (Yash Johar) for showing me the way to take Kal Ho Naa Ho into so many tomorrows. Now my Kabhi Khushi Kabhie Gham is being released theatrically in France. It was first noticed at the Cannes market–the Wall Street of cinema. Now I might take Kal Ho Naa Ho to the Cannes market. We from our film fraternity in Mumbai must learn to let our films be seen by as many potential buyers abroad as possible. When we make a film we must travel with it. I think all the efforts that we put into making Kal Ho Naa Ho visible has paid off. Now it will have a French and German release."
"In the meanwhile I’ll be going to Paris in June for the premiere of K3G. Its international title is The Indian Family. And now my next directorial venture will again be a very Indian film, this time with a historical background. It’ll be ready in 2005-end. I’m right now scripting it and I’ll start shooting at the end of the year."