He is one of the towering directors of Kannada cinema. Nagathihalli Chandrasekhar, a literary personality turned to direction a decade ago and has churned out lovely films most of them winning awards, critical acclaim and box-office success like Baa Nalle Madhu Chandrake, Undu Hodha Kondu Hodha, America America, Nanna Preethiya Hudugi and Paris Pranaya. His latest film ‘Amrithadhare’ is one the highly hyped films in which Amitabh Bachchan made a cameo. Excerpts of an interview
Are you generally tensed when your film releases?
Not always. I am also the producer of ‘Amrithadhare’ and have invested a lot of money. A lot rides on this film…but I am confident about the product and this family entertaibnner will be liked by all. I have always been opposing the remake culture in Kannada cinema and if a straight subject like Amrithadhare doesn't win, I will be at the receiving end.
My ‘Nanna Preethiya Hudugi’ was released by Rajashri films in a systematic way in a few theatres and the film had a bumper opening. Now the situation is different. People are fed with action films and mine is a soft film.
What exactly is ‘Amrithadhare’?
The film is fun filled romantic entertainer in the first half and second half is tucked with message for everyone.
How important is Amitabh Bachchan role?
Amitji plays a guest role. But he is important for the film as the twist in the tale happens in his presence. I am extremely happy that he graced my film.
Do you think that his presence would be an asset to the marketing of the film?
Definitely, that’s the reason why I’m simultaneously releasing the film in Sydney in Australia and US and also venturing into some of the non-Kannada belts in Karnataka. We have designed some posters in English to draw the attention of non-Kannada audience who come to Bangalore PVR and INOX multiplex. I am coming out with 26 prints. This is a family film.
You have taken some new marketing strategies?
For the first time I am coming out with mobile van, in coffee shops, Nandini group of hotels, televisions, newspapers, cassettes, FM radio stations plus the 30 hoardings in Karnataka and of course a slickly made trailer.
Do you have Amitabh Bachchan in the trailers?
He is the main attraction of this three minutes trailer.
Heard that the response from the censor board members was encouraging?
The censor chief Mr Chandrasekhar could not control his appreciations. Mr Maralusiddappa and Smt.Prafulla Madhukar all senior members of censor board told me that I have showed the right way to make a commercial film with a good message.
When you are showing the film to Amitabh Bachchan?
I am getting one print with English subtitles to show Amitabh’s entire family and friends. I am waiting for his call, as he is so busy these days (smiles)