Kanye West's popularity might be at risk, now that girlfriend Kim Kardashian is pregnant with their baby.
According to data analyzed from E-Poll Market Research, which assigns stars an "E-Score" to measure their marketability, West's fragile popularity has indeed made a southbound U-turn in the past half year.
E-Poll Senior Director of Marketing and Communications Randy Parker told the Huffington Post that West was starting to bounce back from [the 2009 VMA incident with Taylor Swift].
He said that there does appear to be some sort of fallback or blowback from him hooking up with the reality star.
One of the things Parker measured is an attribute called "Overexposed."
He added that West's overexposed score is quite high.
Indeed, West's "Overexposed" attribute currently stands at a robust 37 percent. (The average number is 4 percent for celebrities.)
One person who is far ahead of the rapper, is the future mother of his child - Kim Kardashian, whose "Overexposure" quotient lies at a whopping 62 percent. (ANI)