Though the reviews from North Indian media are mixed, Karthik Subbaraj says he has been getting positive response from audiences outside Tamil Nadu and requested his local fans to wait for the official release in the state. The director asked Tamil Nadu people to not support piracy.
“Mercury is releasing BIG worldwide today in more than 1000 screens except Tamil Nadu, my Home....Am glad to reach out my film to such a wider audience and overwhelmed with the response so far... While this is definitely a moment to cherish in my life, It's also really really Disheartening for us to not show the film to my home audience who made me what am I today . Since we were not able to push the release date outside TN as it will be a big blow to the business.Since we were not allowed to release even the Hindi version here in TN.Since we support this strike to show solidarity to hopes of thousands of FEFSI workers who are still waiting without work for more than a month, for strike to get over and good things to happen, we are not able to show the film to my home audience. Me and my Team, With so much pain and helplessness are waiting to show the film to you soon in theatres. Request you all to Please wait until it get released in theatres and please please avoid piracy..Heartfelt Sincere Apologies and request to My dearest Tamil audience”, said Karthik Subbaraj in his official statement.