'Kaththi' takes a monster opening

Last Updated: Thu, Oct 23, 2014 15:36 hrs

Ilayathalapathy Vijay’s AR Murgadoss directed Kaththi has taken a monster opening at the India domestic box-office on Diwali day – Oct  22. In Tamil Nadu, the film has created history by collecting approximately Rs 12.5 Crore from 455 plus screens with multiple shows and tax free!

Ayngaran International whose name now appears as the producers (in TN & Pondy) of the film has Tweeted – “ We are extremely happy to announce that our movie has received the biggest opening for a Tamil movie”

The film has netted around Rs 1.65 Cr from Kerala and approximately Rs 1.55 Cr from Karnataka. It means a total net of around Rs 15.7 Crore from three southern states where it released. The Telugu version of Kaththi is releasing only next week in Andhra. 

Kaththi opening clearly indicates that there is a huge market for Tamil biggies, and it is growing as the market expands. This has been achieved mainly due to carpet bombing with maximum screens in all the markets. 

Bangalore had 65 screens on October 22 playing the Vijay starrer. In Thiruvananthapuram, Kaththi opened in six screens, something which no Malayalam film has done before. In Palakkad where it released in three screens, the film grossed Rs 6.35 lakhs on first day. 

The deadly Thupakki combo of Vijay-AR Murgadoss also helped the film to take a super opening. The team coming together again and raging controversies surrounding the film helped it to make it a brand.  

In Tamil Nadu the film has worked wonders due to the pre-release controversy and uncertainty regarding its release. This created an unprecedented hype around the film, with everybody keen to catch it first day first show. Early morning shows at unearthly 4.30 am went packed, and WOM also worked to films advantage. 
 

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