H&R Johnson (India), a leader in ceramic tiles in India, on Monday announced it has signed Bollywood actress Katrina Kaif as its brand ambassador.
As part of this association, she will endorse the tile, bathroom products, engineered marble & quartz and modular kitchen businesses of the company.
This is the first time H&R Johnson (India) is roping in a celebrity brand ambassador since its incorporation in 1958.
Sushil Matey, Chief Operating Officer, H&R Johnson (India), said, "The Johnson brand continues to be the most trusted name in the Home Lifestyle category and represents values of trust-worthiness, innovation & contemporariness. We are also a global tile company.
"And hence, Johnson's association with Katrina reinforces the very values Katrina stands for, namely, her global image, freshness and contemporariness.
Katrina said she believes that home lifestyle is gaining prominence.
Commenting on her association with the Johnson brand, she said, "I am happy to be associated with Johnson, one of the most trusted and globally renowned home lifestyle brands. As part of my association with Johnson brand, I will be endorsing tiles, bathroom products, modular kitchens and marble & quartz businesses.
"My home is my personal space. It's my retreat and at the end of a long day at work, it always feels good to be home. Home lifestyle brands are gaining in prominence each day."
H&R Johnson (India) has signed Ogilvy India's sister agency Soho Square as its creative partners.
The company is planning to invest 2 to 3 percent of its revenues on various marketing campaigns.