The Kerala summer box-office has been booming as people preferred to see films with good stories and new packaging. For the first time in 20 years the top three summer hits does not feature a Mammootty or a Mohanlal film!
The summer hits are based on cost of film and return on it. The clear winner by a mile is 2 Harihar Nagar, which is in the number one spot and can be termed as 2009’s summer blockbuster.
The film made on a cost of Rs 2 crore is likely to get a distributors share of Rs 6 crore plus. From Ernakulam Shenoys alone it will get a share of around Rs 50 lakhs, when it touches 100 days on July 9, which is phenomenal by any yardstick.
At number two is Sathyan Anthikad’s Bhagyadevatha, which critics thought was old wine in new bottle, but family audiences made it a hit. The film made on a budget of Rs 2.50 crore, is likely to get a distributors share of Rs 3.25 crore making it a hit.
In the third place is a film which has been loved by the class audiences, and did very well in big towns Passenger directed by debutant Ranjit Shankar. The film made on a budget of Rs 1.60 crore is likely to do business worth Rs 2.10 crore. The film without any mass elements can be classified as a hit.
Mohanlal’s Sagar alias Jacky took a super opening, but fell in the first week itself, as it was all gloss with no content. The film made on a cost of Rs 4.5 crore, will not cover its cost from theatres alone, but will recover its investment from television rights, DVD and audio. The film can be classified as average, and is at number four at the KBO’s summer releases.
These are the only four films which can be included among the summer hit chart, as all other films are big losers.