It’s a unique campaign unleashed by Moserbaer Entertainment to popularize their Bharath- Tamannaah starrer Kanden Kadhalai (KK).
Two KK branded buses are moving around Tamil Nadu trying to popularize the film mainly in B & C centers.
Says G. Dhananjayan, of Moserbaer, the producers of the film: “The objective of the bus campaign is to promote the film and its hit songs. There are two promoters in each bus, which is fully branded with Kanden Kadhalai, who ask simple questions on the film and the credits (as you can notice the bus signage will not have any credits of the film) and those customers who answer it right are given the CDs of the film.”
The campaign is being talked about and is creating a buzz around the film and music. The people are curious to know when the film is releasing and most of them know the film details by now. The bus campaign covers the entire TN and will end on 31st August .