The song Why this kolaveri di from Aishwarya Dhanush’s debut film 3, starring Dhanush and Shruti Haasan, has gone viral worldwide. No Tamil film song has created such a wave in the international audio market.
The catchy tune has been composed by Anirudh, the 21-year-old debutant music director. While news of the song leaked online did its rounds, the makers decided to launch it as a single track. It proved to be a great decision as the song took the nation by storm.
The making of Kolaveri Di was uploaded on YouTube, and within hours it went viral. The trippy number got nearly 17 million views and caught the imagination of the youth who made it a sort of anthem.
Now, You Tube has honoured the track with a Gold Award for getting the most number of hits. The prestigious TIME magazine wrote – “Perhaps the ballad’s universal theme is part of its appeal – apparently it’s about a guy who’s been dumped by his girlfriend. The song is also notable for its pretty nonsensical use of words, employing a unique language probably best described as 'Tamglish' – mixing Tamil and English.”