The Kollywood half yearly report card (January 1 to June 30) indicates that it is a mixed bag for the industry. The number of hits is few though there were 65 straight Tamil releases.
The trends emerging are a star alone by his presence cannot make a film a hit, the content has to be engrossing and entertaining. Good music and aggressive promotions is the key to a good opening.
Small movies made on a budget of Rs 4 to 5 Crore , without marketing muscle do not stand a chance to recover their investment.
Remakes from other languages or Hollywood inspired films are the flavour of the day. Strong Tamil Nadu nativity is no longer working; especially for the half a dozen Madurai milieu based films that have come a cropper at the box-office.
The industry continues to be superstar dominated, and only their films get an opening. Among the films released in the first half Aadukalam and Aarayanakandam got critical acclaim, with Dhanush getting a National Award for his performance in the Vetrimaran directed film.
Two heroes who climbed the ladder of stardom in 2011 are Karthi and Jiiva whose Siruthai and Ko are two of the biggest hits of the year.
Among the films released till June 30, there is one blockbuster Ko and a super hit Siruthai. These two films have covered their cost of production and print and publicity from their Indian domestic theatrical collections alone!
The films in the hit category taking into consideration their theatrical collections along with other revenue rights like television, audio, DVD and overseas are few.
The films classified as hits taking all rights into consideration are the following in alphabetic order- Aadukalam, Avan Ivan, Ethan, Kaavalan, Thoonga Nagaram and Vaanam