Pyramid Saimira who are the distributors of Kuselan, all over the globe, is trying to market it as a film based on friendship and is releasing it on Friendship's day weekend.(Friendship Day- August 3)
According to a press release issued by them- "It is said that people come into our lives for reasons, seasons or lifetimes. While some people waltz into our lives for relatively short durations and see us through possible difficult times, we all turn to our friends — those who are meant to be with us for lifetimes - in times of true need."
And there can be no finer tribute to this beautiful relationship that exists amongst millions of people across the world, than the release of superstar Rajinikanth's much-awaited film, Kuselan, directed by P. Vasu, the movie highlights the importance of friendship in every individual's life.
The movie will be released simultaneously in Tamil and Telugu across 900 screens worldwide. Says P.S Saminathan, Chairman and Managing Director of Pyramid Saimira:" Kuselan is the most-awaited film of the year and like Sivaji, may become Indian film's highest grosser this year. The fact that Rajinikanth plays a true role is bound to excite all the audiences, as this will give them insights into the real Superstar".