Sri Thenandal Films Ramanarayanan and writer-director Raghava Lawrence's Kanchana is turning out to be a blockbuster.
The film a mass masala horror comedy is a super hit in A, B & C centres across Tamil Nadu. Its Telugu version is an even bigger hit.
Kanchana is a runaway hit because of Lawrence's packaging and script which has all commercial ingredients like comedy, action, glamour, horror and mass effects in the climax.
He has pandered to the taste of mass audiences. Lawrence's all round performance along with his lead actors mainly Sharat Kumar as a transgender, rip-roaring comedy track of Seeman, Kovai Sarala and Devadarsini and glamour of Lakshmi Rai clicked with audiences.
Kanchana released in TN on July 22, a week after its Telugu dubbing hit the screens. The opening was just ok, but word of mouth that it is 'a good comedy entertainer' caught on like fire and from the third day it picked up.
The producers increased the number of screens and in its second week, Kanchana was being screened in 255 screens across TN. It carries an 'A' certificate, but according to theatre statistics, 40 % of the audiences from second week were women.
Kanchana is 2011’s biggest hit in Tamil Nadu based on ROI (return on investment). The film was made for Rs 7 Crore, plus Rs 1.50 Cr for P & P (print and publicity), costing Rs 8.5 Cr on day of release. The Telugu dubbing was sold to Bellamkonde Suresh for Rs 4 Cr. From Tamil Nadu theatricals the film is expected to get share of Rs 15 to Rs 20 Crore!
In NSC area taken on MG by a Mumbai based distributor for Rs 1.75 Cr, the film got a share of Rs 1.95 in 10 days! The film in the long run will do around Rs 4 to Rs 5 Cr in this area, as second week
collections are better than first week!
Ramanarayanan is going to make a killing from Kanchana, as the Tamil television and DVD rights are still with him. The Hindi remakes rights belong to him and Lawrence. Already two big Khan’s are fighting for