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Luv Ka The End music targets youth

Source : IANS
Last Updated: Tue, May 03, 2011 06:43 hrs
Preview: <i>Luv Ka The End</i>

Film
Luv Ka The End

Music Director
Ram Sampath

Lyricist
Amitabh Bhattacharya

Singers
Ali Zafar, Aditi Singh Sharma, Joi Barua, Jimmy Moses, Krishna Beura and Suman Sridhar

It's hip, its zippy and its young! The music of Yash Raj Films' upcoming venture Luv Ka The End is wholly and solely packaged for the consumption of GenNext.



The album contains six tracks with a rock-pop feel.

The music album kick-starts with Freak out, which has already garnered popularity. Apart from the racy music, it's worth a mention because it's the first song in Bollywood to use stop motion technology for the video. Sung by Aditi Singh Sharma and Joi Barua, the rock-pop song is foot-tapping and moderately paced. The whistle in the background is interesting and lends creativity to the track that basically talks about the various aspects  in the lives of teenagers today.

The next offering is Tonight, by Suman Sridhar. This is a slow, dreamy song about a young girl in love. It has an undercurrent of jazz riffs. Suman has crooned the song in a very different style to make it stand out. It's a pleasant listen.

Then comes the title track, effectively performed by Aditi Singh Sharma. The song's basis is revenge that a jilted girl wants to take on her ex-lover. Hence, it is full of energy while expressing her pain and anger. Rock elements are predominant and it is pacy with a strong orchestration. Aditi's brilliant vocals give the song a unique character and make it a track to look forward to.

Next in line is Krishna Beura singing the weirdly titled track, The mutton song. This is an item number with a difference not only because of its quirky lyrics but because the video features a man, instead of a woman, gyrating in an item girl's attire. It's a qawwali-infused tune with a contemporary twist. Plus, it's got out-of-the-box lyrics. It may not have a long shelf life but will definitely raise eyebrows in the coming weeks.

Ali Zafar then steps in to croon F.U.N fun funaa that starts with a bang. It is peppy and has both English and Hindi lyrics. The music is strong and Ali's voice blends in, making the sounds stand out more. This is one fun-filled track.

Then there is Heppy budday beybee, which is not a song but just a couple of eunuchs wishing the girl in the film. Stand-up comedian Jimmy Moses renders this. It is less than a minute.

On the whole, Luv Ka The End features a good soundtrack that will be accepted by its target audience - teenagers. It's got all the elements to appeal to the younger generation.

Rating: Three stars

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