Madhavan has turned producer with Evano Oruvan and has floated his own company `Leukos Films` which will market the film.
Maddy who is now shooting for Vazhthukkal in Colombo has informed us that he will personally oversee the entire marketing of Evano Oruvan, which he plans to release in December 2007 worldwide. This Nishikanth directed film is carrying excellent pre-release reports, and is expected to do well in cities and multiplexes across India and overseas where Maddy is a big brand.
For the first time special premieres are being held overseas, before its theatrical release in India. `Leukos Films` is going to have sponsored international premieres for Evano Oruvan across the globe. Maddy is taking time off his busy shooting schedules and along with his team of actress Sangeeta, Nishikanth and Seeman will be present at all venues and will also have a “Meet &Greet” with winners of contests in every city. Top celebrities, press and the elite will be invited for the premieres and they will voice their views on the film.
The premieres in Los Angeles, New York and Toronto will be on 26, 27 and 28 October respectively. It will be for the first time that an Indian film will have such big premieres across the globe before its theatrical release. Evano Oruvan, will be also premiered from Nov 6 to 12 in UAE and Nov 22 to 24 in Singapore and Malaysia.
Maddy is taking a leaf out of Bollywood superstar Shah Rukh Khan’s marketing technique, by holding aggressive premieres across the globe and the way he promoted his Chak De. Three cheers to Maddy for his marketing techniques, which should be an eye opener to our Kollywood industry.