Madhavan may not be doing any Tamil film, but he has become the hottest actor to endorse various products.
After his super hit Airtel ad with Vidya Balan a research has shown that he is the most accepted south Indian face for ad campaigns.
Now Maruti Suzuki has appointed Maddy as the new face of their hatchback best seller Wagon R. Shahank Srivastava, Chief General Manager Marketing of Maruti Suzuki told a business paper: “ Madhavan is geographically a neutral face and well known across the country. Wagon R’s contemporary pragmatic and balanced brand value resonates well in Maddy’s personality.”
Madhavan has hit the gravy train with his endorsements which are mainly pan Indian, as he has tremendous reach and brand equity across all sections of the retail market. He is making more money endorsing major brands than doing Tamil films!