On Wednesday (June 23) morning, Chennai city residents woke up to huge ads and six sheet film style posters announcing the audio release of Madhavan’s Oragadam.
Oragadam, with the tag line-“The Tale of 10,000 Crores.” The posters had Madhavan dressed as an engineer with a helmet on at a work site and another had Maddy with ‘heroine’ Mallika Kapoor sitting on a bench under a giant tree on what looked like a green park.
A three minute title song from Oragadam, was played on the FM channels in Chennai. The teaser advertisement campaign attracted huge curiosity on what people assumed to be a new Tamil film.
Well at the end of the day it turned out to be a campaign for a real estate company who is coming out with budget flats at Oragadam near Tambaram! The campaign unleashed by P Suresh of Arun Excello, has turned out to be a huge success.
It once again proves that using big movie stars like Madhavan and the magic of movies as a reference point any ad campaign can make inroads in Tamil Nadu.