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Mahua - the first Bhojpuri infotainment channel

Source : COLUMNS
Last Updated: Mon, Sep 22, 2008 04:40 hrs

Last month, we had seen the first Bhojpuri Music channel Sangeet Bhojpuri on our Television screens, and now its time for the first entertainment & news channel. Mahua, the first 24 Hours Bhojpuri infotainment channel, will be on air from August 11th 2008.

For the first time ever, on this channel, we will be able to see the Mega serials produced by the top-shots like Prakash Jha & Ravi Kishan.

The channel will be unique, as it will also broadcast news bulletins in Bhojpuri. The News team of the channel is being headed by the senior journalists like Anshuman Tripathi (worked with Aaj Tak & Zee News in past),Tarkeshwar Mishra (worked with ETV, Khas Khabar & Rajasthan Patrika), and Om Prakash Singh (worked with Zee News).

To begin with, the channel will have 10 hours of programming, including hourly top ten news, five half hours news segments, six daily soaps, two weekly shows and a movie each on weekdays and weekends. Some of the shows on the channel include women-oriented family soaps such as Chotki Dulhan and Sato Vachanva Nibhaib Sajna and other shows like Bahubali and Balia Kranti 1942. Further, Mahua TV has a huge line up of hit Bhojpuri movies starring popular stars Ravi Kishan and Manoj Tiwari.

Yesterday, The Channel was formally lauched by Union Railway Minister Laloo Prasad Yadav in a grand function at New Delhi, which was attended by the major players of the film industry, including Bhojpuri Superstar Manoj Tiwari, Manoj Vajpayee, film-maker Prakash Jha, Bipin Bahaar, Divya Desai, Surendra Pal, Rinku Ghosh, Rani Chatterjee, Shweta Tiwari etc.

"It is heartening to see someone finally coming out with a channel that reminds one of his roots. Bhojpuri is such a sweet language. Unfortunately, however, in today's times, where speaking in English has become an in-thing, cultures and languages like Bhojpuri have become the butt of jokes," Mr Laloo Prasad, one of the true sons of the soil on the Indian political firmament said.

"An endeavour like Mahua TV is a commendable effort in the direction of revival of the language," the Railway Minister, known for his down-to-earth lifestyle and his matter-of-fact statements said at the star-studded launch, which boasted of the presence of a host of personalities from the world of cinema, televison and theatre.

The chairman and managing director of the channel, P.K. Tewari, said, "There is an unmatched demand for Bhojpuri content across the Bhopuri population and this channel would seek to preserve the heritage and culture of Bhojpuri-speaking people." "There are over 20 crore people who speak Bhojpuri in Bihar, Uttar Pradesh, Jharkhand and other parts of the country," he added.

This group - Mahua Media Pvt. Limited - already have a devotional channel Pragyaa, and they plan to launch two more Bhojpuri channels - dedicated for news and Music, very soon.


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