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Malaika to endorse vodka brand

Source : IANS
Last Updated: Wed, Jan 16, 2013 04:25 hrs
​Screen Awards

Bollywood's 'Munni' Malaika Arora Khan has been signed on to endorse a new vodka brand.

The brand, launched by Jagatjit Industries Limited, is called IICE. The philosophy of the brand, available in two flavours - Green Apple and Orange, is 'As hot as ice!'.

"We look forward to growing our sales and market share quickly. We truly believe that a quality product never goes unappreciated in the market and are confident that IICE will be a brand to reckon with in the coming years," said Vinod Kumar Banga, COO, Jagatjit Industries Limited, said in a statement.

The initial reception to IICE has been encouraging, according to the company spokesperson.

Its pan-India launch is expected to be completed by February.

IICE is available in Delhi, Punjab, Rajasthan, Chandigarh, Chhattisgarh, Jammu and Kashmir, Haryana, Maharashtra, Odisha, Jharkhand, Assam, Meghalaya and Andhra Pradesh.



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