Ajith's much hyped Venkat Prabhu directed Mankatha had a soft launch.
Sony Music released it straight to the stores. Those behind the album Yuvan Shankar Raja and Venkat Prabhu along with Vaibhav and Mahat went to a popular FM station and premiered the songs.
Ajith around whom the entire film is built up kept away from the audio launch as he was said to be in Hyderabad shooting for Billa 2.
Still the album launch was able to create a buzz, thanks to Ajith fans on the net.
The high profile producer of the film, Dhayanidhi Alagiri of Cloud Nine, later tweeted that "posters n banners were torn in front of the audio stores in Madurai by the police... ridiculous behaviour... idhu