That'd be the pawn shop spoof starring Julia Louis-Dreyfus, Bryan Cranston and Aaron Paul that was filmed to build buzz for the Emmy Awards.
The commercial for this year's ceremony, in which Louis-Dreyfus looks into selling her "Seinfeld" Emmy, was among the clips shown inside the Nokia Theatre during a commercial break.
When it began playing, several audience members stopped in the aisles or stood up to watch.
By the time it was over it had gotten far more laughs than "Weird Al" Yankovic's actual Emmy performance.
— Derrik J. Lang: /www.twitter.com/derrikjlang.
EDITOR'S NOTE — Show Bits brings you the 66th annual Primetime Emmy Awards in Los Angeles through the eyes of Associated Press journalists. Follow them on Twitter where available with the handles listed after each item.