His Dharma Productions is backing a movie for children. And what's more, they are launching a woman director.
Gippi stars Riya Vijwas, a 13 year old from Delhi, who was cast in the title role after a really long series of auditions.
The film is being helmed by Sonam Nair. Though she has no previous experience wielding the microphone, she did assist Ayan Mukherji while filming Wake Up Sid.
"Gippi is a film for anyone who has ever felt insecure, like they're not good enough," said Sonam. "It makes you feel great about yourself by the time it ends."
Since the film stars no big names, Dharma Productions has come up with an interesting promotion for it - stars with the production house have filmed snippets about why they want us to meet Gippi.
We have everyone from Alia Bhatt (who says she was a lot like Gippi) to Arjun Kapoor talking about the film.
Click on to find out what they have to say about the film, which will release on May 10.
Text and images: Sify.com