Tamil Film Producers Council has deiced to not release any new films until digital service producers agree to remove visual projection fee from the already existing business model. Producers say that they can only offer handling charges because theatres should have their own projectors and servers.
As there are no new releases, a few theatre owners have decided to attract the crowd by releasing Thalapathy Vijay and Thala Ajith’s biggest blockbusters— Mersal and Vedalam respectively.
Last year’s big hits including Meesaya Murukku, Vikram Vedha, and Aval are also playing in a few theaters in Tamil Nadu. Sources say that in Hyderabad, a meet between representatives of producers in the south and digital service providers is happening. Theatre owners are expecting a positive result from the ongoing meet.