Sharrath Marar’s NorthStar Entertainment has partnered with Sri Thenandal Films to release Adhirindhi, the Telugu dubbed version of ‘Thalapathy’ Vijay’s Mersal. Sharrath Marar has previously produced Pawan Kalyan’s Kattamarayudu and Sardar Gabbar Singh in Telugu
Unlike Vijay’s previous films, Adhirindhi has been promoted with large advertisements in Telugu newspapers. Sources say that Sharrath Marar is confident of making Adhirindhi as one of the biggest Telugu releases in Thalapathy Vijay’s career.
Sri Thenandal Films have also issued paper advertisements in Karnataka and thus making the right noise in all important business territories. Atlee of Theri fame is directing the film, which also has Samantha, Kajal, Nithya Menon, SJ Suryah, Vadivelu and Sathyaraj in important roles.
Mersal will have a simultaneous release in Tamil and Telugu for this Diwali.