The key factor for longevity in any industry is to adapt yourself to the ever changing environment and technology.
Sri Thenandal Films, the renowned production house, who are in the industry for nearly forty years is known for their efficient promotional strategies right from distributing pamphlets in late 70’s, large hoardings to bombarding ads in TV and digital world.
Now for their 100th film Mersal starring Thalapathy Vijay, Sri Thenandal Films have used AI technology on Facebook Messenger to send personalized posters to fans. Actress Vishaka Singh’s start-up Iconic BOT has developed this idea and now, it has become viral on social networking sites.
“Proud to have powered @ThenandalFilms foray into the AI space with our 1st Tech StartUp #IconicBOT on @MersalFilm http://m.me/ThenandalFilms", tweeted Vishaka Singh.
On clicking the above-mentioned link, you will be directed to Facebook and connected to Sri Thenandal Films on Messenger, where you can get the personalized poster of Mersal.