Fox Star Studios India has once used social media marketing space in Tamil cinema to their advantage. Their Mundasupatti campaign is very innovative.
For Mundasupatti, which has been made in association with CV Kumar, an interactive application has been created on the website,www.mymundasupattistyle.com that allows visitors to create their own avatars that resemble the characters from Mundasupatti.
As per Fox Star press release – “The app has been designed by mixing various styles of Mundasu (turbans), retro styled eye wear and hair styles from the 80s. Along the lines of the posters and trailer, the retro theme of the online application is expected to kindle a sense of the 80s feel amongst the viewers”.
Mundasupatti, presented by Fox Star Studios India and Thirukumaran Entertainment, starring Vishnu and Nandita along with others and directed by Ram Kumar, releases worldwide this Friday, 13th June.