Nayanthara was trending on Twitter at the number one slot – India Trends around 7 pm on Thursday evening. No other actor from south India has ever trended at the number one slot- India Trends on Twitter.
Nayan is not on Twiitter but still has a huge fan following on social networking sites. Fox Star Studios the producers of Raja Rani has started promoting the film aggressively on the eve of its audio release. The audio of the film which has music by GV Prakash is to be launched on Friday (Aug 23) at a popular multiplex in Chennai.
In continuing with the bout of innovative promotions for Raja Rani, the producers are now launching the trailer of the film on Friday, 23rd August across 12 leading TV channels at the same time.
In a first of its kind for any brand, the Arya-Nayanthara-Jai-Nazriya-Santhanam-Sathyaraj-Sathyan starrer Raja Rani, directed by Atlee & produced by Fox Star Studios, A.R.Murugadoss productions & The Next Big film productions, will be the first movie to use the roadblock strategy in Tamil Nadu, reaching out to a huge share of the TV audience at the same time.
The trailer is also being launched across various other mediums on Friday- In Cinemas with Thalaiva, Online across Youtube & websites. The TV roadblock will ensure that almost every target audience in Tamil Nadu would have watched the trailer on Friday. Raja Rani’s exclusive three-minute trailer will run across leading Tamil channels at 7 pm on Friday 23rd August.
Vijay Singh, CEO, Fox Star Studios says “We had done a roadblock in Bollywood for our biggest film My Name is Khan starring Shah Rukh Khan, which was a first for a Bollywood film and proved hugely successful in setting up the film. We are proud to launch the trailer of Raja Rani in a similar way as RajaRani is one of the most anticipated films of this year. I am confident that audiences will love the trailer ...”