Gautham Vasudev Menon has a big winner in Neethane En Ponvasantham (NEP).
After the memorable audio launch last Saturday which kicked off Ilayaraaja nostalgia, the audio has become a hit.
The all new trailer of NEP is also working big . It had more than 7 lakhs downloads under 48 hours, which is phenomenal by any yardstick.
As per Sony Music sources, NEP music has become the hottest CD and physical sales is outnumbering all other new albums.
The audio CD is selling like hot cakes and the film is also getting a record number of hits on YouTube.
Critics and fans alike are impressed with the album and so it is small wonder that it appears to be going viral!