Sarath Kumar’s Ayya due for Pongal has been purchased for Tamilnadu theatrical rights and satellite by Oscar Ravichandran for a whopping Rs 7.25 Crore!
The producers Kavitalaya, Pushpa Kandaswamy is laughing all the way to the bank as industry estimates a clean Rs 2.25 Crore table profit for them even before the release of the film!
Ayya is the hottest film releasing for Pongal as theatres are willing to pay astronomical amount as MG to Oscar, something unheard for a Sarath Kumar film. Says director Hari: “Right from the pooja, the film was marketed as a family entertainer and the posters of two joint families have an aristocratic feel-good look about it.
The cast of Ayya has Sarath in double role, Napolean, Lakshmi, Nayantara, Rohini, and others. Hari also feels that the film will turn out to be a turning point in Sarath Kumar’s career just like what Padayappa did for Rajni or Nayakan for Kamal.
Says Hari: “Sarath is simply superb as father and son who are like buddies. There are no villains in the film. It will be a total family entertainer for Pongal”.