Southern star Dhanush is perhaps the first Indian celebrity whose song `Kolaveri di` has gone viral on YouTube with over 20 million hits so far.
But the song is yet to make it as big as international hits `Baby ft. Ludacris, `On The Floor ft. Pitbull` and `Bad Romance`.
Nevertheless, Dhanush, son-in-law of matinee idol Rajinikanth, is overjoyed that the song is successfully `breaking language barrier`.
`Yayyyyyy 20 million views for Kolaveri !! Pa pa papa pa pa papa!! God bless,` Dhanush posted on micro-blogging site Twitter.
The big worldwide YouTube hits this year include Justin Bieber`s `Baby ft. Ludacris` (671,069,814 views), Jennifer Lopez`s `On The Floor ft. Pitbull` (444,281,564 views), Lady Gaga`s `Bad Romance` (432,227,541 views), Shakira`s `Waka Waka` (427,435,565 views) and Eminem`s `Love The Way You Lie ft. Rihanna` (410,857,092 views), among others.
The video for `Kolaveri di` was released on YouTube Nov 16. It`s peppy, catchy tune as well as funky lyrics, helped it go viral on the internet, and get more than a million hits on the website within a day of its release.
The numbers are only multiplying ever since, and have reached 20,341,650 hits by Monday noon.
The song, composed by 18-year-old Anirudh Ravichander, will be a part of the film 3, directed by Dhanush`s wife Aishwarya.
Also called `Soup song`, it has been appreciated by people of all age groups and lauded by celebrities, including megastar Amitabh Bachchan.
However, lyricist-writer Javed Akhtar had spoken out against it, saying: "Tune ordinary, singing substandard. Words an insult to sensibility."
But Dhanush is nonchalant and tweeted: "I have you guys. Your support. As long as I`m making you guys happy, I`m doing my job as an entertainer properly. That`s enough. God bless."
The Tamil-English song is also a hit with north Indians, despite its southern accent-loaded vocals.
"When a song is breaking language barrier and brings us together, how does it matter which language it`s in? You want a name to this language? It`s an Indian song made by an Indian...Whether its a sensible song or nonsense song, it`s music. It`s art. Art does not know language. Only people`s heart. And that`s where my song lives."
"And to all my north Indian `Kolaveri` fans, thanks for receiving a Tamil song with warm heart and making it a global song. God bless," added Dhanush.
Ever since it has hit the web, there have been several spin-offs of the song, including one by Bollywood playback singer Sonu Niigaam`s son Neevan and the `Chamaat song` on Agriculture Minister Sharad Pawar being slapped.
Than there is the Gujarati version of the song as well.