Power Star Puneet Raj Kumar starrer Paramathma directed by Yogaraj Bhat had a low key start with absolutely no publicity and glitz.
Yogaraj Bhat who is also the producer of the film wanted to keep the launch a simple affair and deliberately avoided any media hype. Sources close to the Bhat and Puneet camp revealed that the Paramathma shoot had started on Thursday at Sakleshpur where sequences involving many lead actors were canned.
Appu who was present during Shivaraj Kumar's silver jubilee function till late in the night made it to the shooting spot just in time. The film will be shot in Sakleshpur for two days after which a long schedule has been planned in the coastal districts of dakshina Kannada, mainly places surrounding Udupi and Manipal.
Deepa, Aindrita and Ramya Barna play important roles while Rangayana Raghu and Anant Nag are also a part of the cast.
Santhosh Rai Pathaaje is the cinematographer while Hari Krishna has composed music for the lyrics written by Yogaraj Bhat and Jayanth Kaikini. It is produced by well known distributor Jayanna and Yogaraj Bhat. Bhat this time has not tried to have a mega launch of the film mainly because he told his friends that the film's hype should reach its zenith only at the time of its release.