In Tamil this film is titled Matrum Dasu Pavitra. Shriya is a popular actor in Tamil Nadu. In Pavithra, Shriya plays a sex worker. The film is touted to be a bold film by the writer and director of this film Janardhan Maharshi.
M M Srilekha has scored the music that will release in five cities in a span of two days. Music will be released on 6th and 7th of April in Rajamundry, Tirupati, Eluru,Vizag, Vijayawada.