The pirated VCD’s of Shankar’s Imsai Arasan 23 am Pulikesi has hit the grey market sometime early this week.
Vinit Wankhade, SP of Police, video piracy cell, conducted raids in Avadi, Ambattur and other suburban areas of Chennai and seized 6636 VCD’s of the film along with a few other new releases like Parijatham.
Initially video pirates were pretty lukewarm to Imsai…as there was no big star but as the film is turning out to be a blockbuster the VCD have flooded the market with great demand for the product. Pirated VCD are selling at Rs 35 to 40!
In Madurai and Dindigul area the video of `Pulikesi` has become a collector’s item and is selling at Rs 45 to 50! This VCD is sure going to affect the box-office as repeat audience will not be there for the film.