Pongal 2013 – Countdown starts

Last Updated: Tue, Jan 01, 2013 06:38 hrs

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2013 is going to be a very significant year for Tamil films. Nearly 200 odd films are likely to release due to the digital boom of last year and the success of small movies made on a tight budget of Rs 1.50 to 2.0 Cr.
Added to that all big Tamil top 10 heroes will have atleast one commercial release in 2013, which makes it even more interesting? The biggies will start rolling as early as Pongal 2013, which starts from January 11.

Pongal 2013 will be a big ticket weekend, as holiday season starts from Jan 12 to 16, all  state government holidays making the box-office huge. The buzz will be huge and pressure to get screens a tough proposition.

As of now the first Pongal release will be Kamal Haasan’s Vishwaroopam on January 11. Kamal says he has booked 300 plus screens and is aiming for 400. But Tamil Nadu Theatre Owners Association (TNTOA) is asking him to come out with a theatre listing!
On January 12, Karthi’s Studio Green produced Alex Pandian is releasing. TNTOA bosses are going all out to spread the red carpet for this mass masala entertainer. It has already booked 400 plus screens and has got prime screens.

January 13 will see Santhanam’s first film as producer Kanna Laddu Thinna Asai, which is being distributed by Udhayanidhi Stalin’s Red Giants. It has also got 200 plus screens already and more screens are likely to be added.

Vishal’s Samar has come out with newspaper ads claiming that the film is releasing on January 13, but there is no confirmation from theatre side. A little known film Vijayanagaram has also advertised a January 14 release.
The excitement is building up as Pongal countdown has started with Vishwaroopam announcing first a DTH release on the night of January 10 followed by a theatrical release on January 11.

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