Producers tight lipped about BO collections

The Sankranti vacation continues.

But this time, producers are being careful about revealing the box office numbers. Instead, they are concentrating on hyping up stuff like the number of theatres and prints released and is carefully shielding the part about the collections.

Ever since Dookudu created hype about its collections, it didn`t go down well with the taxmen who knocked on the producers` doors unceremoniously.

Tollywood knows the adage "once bitten, twice shy", so this time the producers of The Businessman have publicized the number of theatres the film has been released in and not its collections, at least on the opening day.

Fans, as usual, made the most of the event and were seen thronging the theatres with Sankranti fervour. The Businessman was released in over 2,000 theatres the world over. Next, we will see how the makers of Bodyguard handle the hype surrounding the film`s release.