The film industry and movie buffs are pinning their hopes on Shah Rukh Khan to deliver the next big hit of the year with the upcoming Rab Ne Bana Di Jodi, the advance bookings of which have been "terrific".
“The response for bookings is terrific,” Sanjeev Kohli, director and CEO of Yash Raj Films, the production company behind the film, said.
According to a source from multiplex chain PVR, the bookings for Rab Ne..., which has a running time of three hours and 46 minutes, are much better than the past few releases.
“The situation has been quite gloomy in the past weeks except for bookings for Dil Kabaddi. So, we are looking forward to this film (Rab Ne...). It might be a saviour in these times and be the next hit of this year,” the source said.
Most multiplexes such as PVR and Satyam have reserved multiple auditoriums and time slots for the screening of the film and are receiving a positive response for advance bookings.
This, despite the fact that advance bookings opened for all theatres just on Wednesday.
“We delayed the advance booking date to synchronize with the multiplex advance booking day, which is Wednesday,” Kohli explained.
Rab Ne... is a story of a mismatched couple played by Shah Rukh Khan and newcomer Anushka Sharma who find true love in the backdrop of a dance competition.
It is being released worldwide at over 1,200 screens, including approximately 300 prints for the overseas market.