One day, his father (M S Narayana) falls ill and the doctors ask him to bring Rs 20 Lakhs for a liver transplant. At the same time he gets a job offer, to make the notorious Business tycoon Ballari`s (Mukesh Rishi) daughter Chaitra (Tamannaah) fall in love with him. If he succeeds he would get the money for his father`s operation.
Raju accepts the challenge. Rest of the drama is about unravelling the challenge and the purpose behind it.
Rachcha is regular mass-masala entertainer, with the hero romancing the heroine in the first half, and saving his villagers from a greedy businessman in the second half.
It is a time-tested template for many of our commercial mass-action movies. And one movie old director Sampath Nandi follows the same pattern but he smoothly incorporates the essential ingredients - dialogues, good dances and glamour - that the mass audiences and fans of the star would love to see.
First half of the movie banks on comedy by Brahmanandam and Tamannaah`s glamour and second half of the movie on the action part. Last 15 minutes are its major plus point.
Ram Charan shines as a street-smart guy and looks very energetic in the movie, though many of his gestures remind us of his father Chiranjeevi`s antics. There is certain grace in his style and gait. But he needs to hone acting skills further especially in the emotions department.
Tamannaah is a major asset to the movie - her glamour and skin show is a feast for the eyes. Her presence lifts many a dull moment.
Mukesh Rishi as the main villain and Azmal (of Rangam fame) have done their job well though their roles are not substantial. Brahmanandam provides some laughs. Parthiban as Ram Charan`s father is okay. Kota, Parachuri Venkateshwara Rao and Dev Gill make their presence felt. The film also has countless cameos.
Among the technicians, cinematographer Sameer Reddy`s work is good. Manisharma`s songs are okay. Parachuri Brothers have written the dialogues in the same manner that they have been writing for years. Action sequence in the bamboo forest is good. Editing by Gowtham Raju lacks consistency.
Sampath Nandi as the director has tried to make the audiences glued to the seats even though predictable scenes run throughout the movie.
Both, actor Ram Charan and his director Sampath Nandi play a safe game by following the same pattern of earlier mass-masala movies. Rachcha offers nothing new but has enough elements that entertain the mass audiences and mega fans; for them it is a paisa vasool one.