The Ramzan 2007 results have created shockwaves in Malayalam film industry. Out of four releases- Black Cat, Chocolate, Nasrani, Pardesi, only the Pritviraj starrer Chocolate has emerged as the big winner. The rest are all losing propositions.
Chocolate has taken the best ever opening for a Pritviraj film, and is clearly emerging as a favourite with the youth and family audiences, thanks to director Shafi's strong script sense. Pritviraj for the first time in his career has been able to wean away the crucial "youth audiences" from the Mohanlal & Mammootty films.
At Thiruvananthapuram, Ernakulam and Kozhikode Chocolate took 94 percent opening in the first three days in huge theatres like Sree Padmanaba, Kavitha and Apsara. The insistence of director Joshy, that as per astrological advise his Nasrani should have its first official screening only at 2.03 pm, made many Mammootty fans on Perunal day relish Chocolate as morning or noon shows! By evening, the word of mouth for the film was so good that family audiences preferred Pritvi over others.
Nasrani took a beating on day one of its release, as the film in most centers could have only three shows, as it opened all over only at 2.03 pm, and theatres did not know the running time and avoided a late night fourth show. In the process the distributors Marrikkar films lost heavily, with cancellation of Morning and noon shows!
Added to that Mammootty's die-hard fans say it is nothing but "old wine in new bottle" and are blaming Joshy and writer Ranjit for the "lackluster Achayan characterization of David John Kottarathil". It turned out to be Mammootty's weakest "Achayan" character, and by day-two the film started wobbling, as collection figures in Kozhikode, Ernakulam, Kottayam (where the story takes place) indicates. Nasrani will incur huge loses for its first time producer Rajan "Doha", and is Mammootty's fourth flop in a row this year!
Mohanlal's off-beat Pardesi has turned out to be his biggest flop in his career. The film touched hold-over on the opening day itself. In Thiruvananthapuram on the opening day at Kripa, not even one show was houseful, something unheard for a Mohanlal film!! It looked like even die-hard and loyal fans of Lalettan were avoiding the film like plague!
More shocking was Pardesi was shifted after a week from almost all theatres in Kerala including the prestigious Shenoys in Ernakulam where it could collect only Rs 2.02 lakhs net in the first week, approximately a miserable 27 percent! It is the lowest first week net ever reported for a Mohanlal film in Ernakulam. It's bad news for Mohanlal within 58 days he had a hat trick of colossal flops- Ali Bhai, Ramgopal Varma Ki Aag, Pardesi!!!
What does a superstitious guy do when he sees a black cat? He avoids it or just runs away, that's what happened to Suresh Gopi's Black Cat, another disaster for the star.